Guest writer Holly Lorincz is a professional editor and owner of Lorincz Literary Services. New York Times Bestselling author Vincent Zandri says of her, “A great editor not only points out the gaffs in a manuscript, but also helps you, as a writer, realize the enormous possibilities that exist within the text. That is Holly Lorincz.”
Are you getting ready to send a query?
Attending a conference?
Has a literary agent or acquisition editor asked to see your book?
Here’s a list of tips on how to whip your manuscript into the right shape.
Agents and acquisition editors often have specific format settings they require on manuscript submissions. Sometimes these paradigms are listed, but, more often, the editors expect you to have ESP, assuming you will magically know what they want (just like you should already know what is expected in query letters and proposals). There are a ton of websites and books devoted to formatting advice, including how to make those changes, so I’m just going to give you a quick and dirty list of things I know, from experience, will be helpful. Please note, these are not the same settings you use when formatting an ebook—just one more example of the war between publishing houses and Amazon.
IN THE BEGINNING THERE WAS WORD, AND IT HAD SETTINGS. AND IT WAS GOOD.
And, boy, have these settings evolved. This is not the double-spaced, stretched justification from your (technological) youth. Of course, it’s best to set up your document before you begin . . . but who really does that? You usually hammer out least forty-five pages before you realize you forgot to set chapter headings or change the font from Cambria. So, let’s say you’re a good chunk of the way into your masterpiece, or you’re done. Just “select-all” and make the following changes to your Microsoft Word doc., which you will be sending as an email attachment.
Someone wrote in to ask about preparing for a big writer’s conference they are attending: I’m getting ready for a writing conference, and while I think I have some great ideas for books, I find I always panic right before a pitch. I lose my train of thought (and my confidence), and have embarrassed myself more than once with rambling replies to agent & editor questions. What advice would you have for those of us who nerve out at key moments?
Happy to do this, since I love writing conferences and talking to people. I always get a bunch of writers signing up to talk with me, and they normally have a variety of questions: “Will you look at my proposal?” “Is this salable?” “What advice do you have for me in my current situation?” “Which houses might be interested in my story?” “How could I improve this proposal?” “Would you be interested in representing my book?” I never know what I’m going to see or who I’m going to talk with, so I was interested when I read this question. Here are my ten keys to pitching an agent at a writing conference…
1. Review your book. I’m assuming you’ve already written your novel, since nobody is really taking on new fiction projects unless they are complete (or, if it’s a nonfiction book you’re working on, you’ve at least written a good chunk of it). So go back and look it over. Remind yourself what it is you want to say about your book. Be ready to give me a quick overview at the start of our conversation (“This is an inside look at the biggest crime spree in Nevada history, told by the detective who cracked the case” or “I’ve got an edgy suspense novel — Fifty Shades of Grey meets James Bond” or “Imagine if there was a way you could reduce your chance of getting cancer
I received a fascinating email from a first-time novelist the other day. She said that her very first novel is releasing, it’s with a medium-sized house, and “While I’m not exactly sure what the publisher may do to market my book, I’m wondering what advice you give to the authors you represent in order to help them market their first novel.”
First, I wrote back to her and said she should simply ASK HER PUBLISHER what exactly they’re doing to help market her book. It may not be much (publishing works on the Pareto Principle, where 80% of the resources flow to 20% of the books), but she should certainly know what they are doing. So get a little clarity by asking. Are they taking out an ad in a trade magazine? Purchasing a group ad? Buying placement in front of Barnes & Noble? Sending out review copies? Offering terms to Amazon? Whatever it is (and it may not be much), it would be nice to know, so that the author doesn’t duplicate the publisher’s efforts.
Second, I suggested she simply make a list of the things SHE CAN DO to help market her book. Can she put together a blog tour? Do a launch party with friends at a local bookstore? Set up an event on Facebook? Arrange to get into her local newspaper and onto local radio stations? Every author can do SOMETHING… so what is it you can do?
We had a nice chat about this via email, then she asked me a question: “Would you be willing to show me the sort of letter you send to a first-time novelist you represent?” I thought that was a brilliant question, so I agreed to pull out an actual letter I’d sent to someone about marketing, and reveal it. I’ve changed some of the details to hide the author’s identity, but I hope you find this helpful…
So today, November 2, 2016, is the ten year anniversary of the blog. Just writing those words is amazing to me… When I started, I’d just been let go from from my role as an associate publisher at the Time-Warner Book Group, which had been sold to Hachette Livre. It was one of those seasons where I knew I was facing something new and scary — two kids in college, one in high school, new home in Nashville, mortgage payments to make, and suddenly I’m out of a job in my 40’s. I talked with other publishing houses, but I’d worked as an agent for several years before joining Time-Warner, and I knew I wanted to go back to agenting authors. So I talked with friends, and made some moves to set up a new literary agency.
One of the people I talked to was my friend Robert “Dammit” Smith (also known as “The Robert D,” and the guy behind the success of Andy Andrews for the past twenty years). Robert was a big encouragement to me to start the agency, and he had some recommendations… He had been teaming with a bunch of guys who had overlapping gifts, so he suggested I talk with Nick Francis at Project83, who would help me create a company website, and Kevin Burr of Ocular Ink, who would help with the design and logo of everything related to the agency. They helped me launch a great company website. I was also talking with friends I’d made in the industry, including the very wise Michael Hyatt, who told me if I wanted to get the word out there about my new company, I really needed to start a blog.
So I did. It’s been fun to do, and we’ve had good success. Blog posts have been picked up by major media. I’ve had bestselling authors come to visit. Writers Digest magazine
If you want to build your organization and impact people, while also providing at least a little bit of income, you need two things:
- A newsletter list
- Something to sell (your book, your online course, even your speaking engagements!)
Okay, technically you need 3 things. You also need people ON your newsletter list.
Seriously, though. That’s it.
Sure, it’s nice to have a blog, and social media can go a long way in helping you build your newsletter list, but the two things that you really need are just a list and a product.
Email still has the greatest return on investment, because emails don’t get lost in the noise the way that social media messages and blog posts do. You deliver your message right to people, and if you’ve targeted those people wisely–then you’ve made a connection that will pay off for everyone!
But let’s face it: Most of us are far more comfortable crafting a talk or writing a book than we are at actually building that email list.
And then there are others who have that email list, but we don’t send people actual emails because we don’t know what to say! And we know we should be creating some products, but we don’t have a clue what to create.
I understand. I’ve been there.
But I’m not there anymore. Today I have an email list with 31,000 people on it. I have five royalty published books and four self-published ones (and one of the self-published ones is my #1 income generator!). I speak dozens of times a year. And I do it all because I learned the principles of how to get my message out online.
This week, I want to share with you a tool that can help you do exactly what I did.
I spent about eight years “in the wilderness”, so to speak. Eight years where I was speaking, but not really building
We’ve been spending the month of October doing “Ask the Agent” — your chance to ask that question you’ve always wanted to run by a literary agent…
I had an agent at a conference request my full manuscript. That was five months ago, and he hasn’t read it yet. I’ve made some revisions to my original manuscript… do I send the “new and improved” version to the agent, or is that a red flag that my original submission may not have been strong enough?
Sometimes it takes awhile for an agent to read and respond to queries — even requested ones. The focus for an agent is usually on serving the clients he or she already has, rather than on finding new people, and events (such as the busy fall book season) can slow things down even more. Still, five months is a long time, in my book. I think you’re fine sending an email that says, “You’d asked to see this one several months ago. I know you’re busy, but I’ve been spending my time rewriting and improving my manuscript, so I think it’s much stronger now. Would you prefer to replace the existing version you have with my new, improved version?” Some agents will probably hate this, but to me that seems a fair question to ask.
USA Today bestselling boxed sets are the “hot new thing” in the indie world. Do publishers care?
From my experience, every publisher likes to see that an author has hit the USA Today or the New York Times or the Wall Street Journal bestseller lists, and if you’re in a boxed set that hit the list, you can legitimately call yourself a “USA Today bestselling author.” So that’s great! Do publishers care when it’s a boxed set of twelve titles selling for 99 cents? Um… not very much. As I said, they’re always glad to see a proposal from a best-selling
So… it’s been a bit of a weird weekend. On Friday, the little town I live in on the Pacific Coast was hit by a tornado. It came in off the ocean, tore right through our small downtown, damaged trees and homes, and demolished several buildings. My old office, where MacGregor Literary resided up until a few months ago, was hit. Holly Lorincz, who now runs her editorial company from that office, was in the building, had her windows blown in, 130 mph winds roar through her space, and is alive though very shaken. (She was with her ten year old son, and the two of them were nearly blown away.) My good buddy, the crime writer Steve Jackson, was on the second floor of a building that was badly damaged, and survived by diving under his bed. They’re lucky they didn’t wake up in Oz. And the really odd thing is that we simply don’t GET tornadoes here. It’s not usually warm enough, so there haven’t been a dozen tornadoes in Oregon in my lifetime that have done any real damage. Then this happens. So, as you can see, there’s been a lot activity here, and it’s partly why I’m a bit late with this blog. Since we’re doing “Ask the Agent” all this month, I’ll invite you to send in your questions in the “comments” section below…
I have a hard time keeping my mouth shut on places like Facebook and Twitter. Can you be too opinionated online and ruin your chances of getting a contract?
Sure you can. I’ve had to remind young people that posting weird stuff on Facebook is going to be seen by future employers, and I’d say to authors that posting over-the-top stuff online can bother people. (I speak from experience. I’m generally a conservative, but I think Donald Trump is a pending disaster, and my talking about it online has damaged some
We’re spending the month of October on “Ask the Agent,” where writers can send in any questions they have of a literary agent. Today’s questions…
I am a fiction author, published under my own name. I also want to publish a few nonfiction works with my name and credential since it makes sense for credibility. Is that doable? Will I be able to use the same author page on Amazon?
Of course that’s doable. There are plenty of writers who publish both fiction and nonfiction. And you can certainly do both on your Amazon author page… but you may not want to. Understand that fiction and nonfiction have completely separate audiences, so you can’t expect your fiction readers to be interested in your nonfiction writing. That’s why some writers use two separate personas and separate websites for their fiction and nonfiction work — different readership, different expectations, different approach. (I should also add that, in my experience, it’s tough to do both kinds of writing well. Nonfiction is all about telling; fiction is all about showing. Few writers really master both, in my view.)
If a published novelist wants to try writing in a new genre, do they need to submit with a completed manuscript? I am a traditionally published middle-grade author, now working on an adult biblical fiction project. My current agent does not represent religious titles, so I will need to query agents that represent Christian fiction. Should I wait to do this until I’ve completed the novel? Or am I able to query with a synopsis and sample chapters? Would an interested agent want a completed novel before going out on submission or would they consider submitting a proposal?
In today’s market, a writer jumping from children’s fiction to adult fiction will probably have to have a completed novel to get contracted. That’s not a sure thing (if you’ve had great success as a children’s book writer,
We’re doing “Ask the Agent” all this month — your chance to ask that question you’ve long wanted to run by a literary agent. It’s been nice to see so many people send in their questions. If YOU have a question you’d like to ask, leave it in the “comments” section and I’ll get to it later this week.
I am recently divorced and I really would prefer to use my maiden name on my books. Should I use my maiden name for all communication? Change my name on my blog, Facebook, twitter, email, etc.? And should I do that immediately?
As an agent, my sense is that’s a personal choice. If you want to use your maiden name, then use your maiden name. There are plenty of writers who LIVE with one name, and WRITE with another. Usually it’s because of a choice like this — using a married or maiden name, frequently after a divorce. My one bit of advice would be to keep some continuity with your marketing — ONE name on all your writing, at least at the start of your career.
What is a hybrid author?
In publishing, we use the term “hybrid author” to describe a writer who publishes some titles with traditional publishing houses, and some titles independently. Both of those routes have strengths and weaknesses, so it’s too simplistic to suggest (as some do) that one is good and the other bad. The hybrid author tries to gain the benefit of both avenues.
I know you do both Christian books as well as non-religious books, but as a Christian, nonfiction author, can you tell me what is exciting about CBA nonfiction these days?
I can try. Understand that this is always changing — what’s working right now may not be working in six months; and what’s dead today might become the next big thing tomorrow. But right now I’d say that CBA
We’re taking the month of October to do “Ask the Agent.” So what’s the question you’ve always wanted to ask a literary agent? Here are some that have come in recently…
Recognizing I have started to build my platform much later than I should have, do I give up on sending my manuscript to an agent until a platform is built (years later…) or is there a situation where sending out a proposal is valid? Should I be working towards self-publishing instead?
You’re asking several questions here… First, building a platform is important to nearly every author, so it probably has to be done. Second, building a platform takes time, no matter where you’re starting. Third, don’t spend too much time worrying that you got a late start — instead, start where you are. Fourth, there are some tricks for increasing your platform that might be helpful (including borrowing the platforms of those who have gone before you), so spend some time looking at strategies. Fifth, there are certainly times when your book can land in spite of your platform, though I’ll admit those opportunities seem to be harder than they used to be. An experienced agent or manager might be able to help you with those choices. Sixth, you’re going to evaluate each project and its fit in the market — so if there’s an audience for your book, and it’s the type of project an agent represents, it might indeed be worth sending. And seventh, self-publishing could be an option that works best for you, so don’t view it as some sort of failure. Indie publishing is simply an alternative to traditional publishing, not a compromise.
If you find a manuscript has potential do you give notes to improve the salability of the manuscript?
Love this question. And my answer is “it depends on the situation.” If an author I don’t know sends me a proposal, I generally