Publishing & Technology: Freeping the Hugos
Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS
This week in Publishing & Technology we’ll be discussing the upcoming Hugo Awards, freeping, and literary awards in general. This weekend in the seventy-third annual World Science Fiction Convention comes to Spokane, Washington, bringing with it the annual Hugo Awards ceremony, with all the pomp and circumstance one might expect from an awards ceremony. But this year, the awards are somewhat embroiled in a bit of controversy. It seems that a fringe group of conservative sci-fi writers and fans was able to freep (stack the poll results with a swarm of votes) the nomination process for the Hugos and secure nominations for a group of like-minded writers. For an in-depth article on the controversy, click here.
The first question that comes to mind is, “why?” Why would anyone, much less a whole group of people, devote their time and energy to so seemingly pointless an exercise? Are the conservative minority so offended by the ongoing swell of social consciousness invading their beloved genre? Or have they been angry since say 1956, when Heinlein’s thinly-veiled social commentary Double Star won the Hugo for Best Novel? Or are they just angry because authors who don’t look like them (white men) are getting good work published in the genre that is selling and winning awards?
Regardless of the point of the freeping of the Hugos, I’m led to question the value of the awards in general. Are they truly “prestigious”? Do readers “looking for a good science-fiction or fantasy book…look for the distinctive rocket ship logo of the Hugo Award,” as recent NPR coverage claims? I’ve heard that booksellers may be swayed by a titles status as award-winning, and I’ve witnessed firsthand the power an award can have on the translation rights sales process. But, do readers actually care or pay attention to awards?