How to Use Influencers to Sell Your Book
Your publisher asks for your influencer list. They also want ideas for things that will excite your influencers.
You panic.
You don’t know any celebrities.
You don’t have home addresses for the kings and queens of social media.
And you certainly don’t have any ideas beyond sending out a copy of your book with an unassuming, near-apologetic letter asking them to help you out but only if they have time and if they’re interested.
And so your influencer mailing ends up falling flat.
It doesn’t have to be that way.
