Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
First, HAPPY FOURTH OF JULY, AMERICA! And a big thank you to everyone who has sacrificed to make this country what it is.
We’re on symptom #2 of the Overly Aggressive Marketing Syndrome, and it’s Social Media Saturation.
Test for this by looking at your recent Tweets, personal Facebook status updates, and blog posts. If multiple times per day your updates and Tweets focus on your book and/or career, chances are you’re either in the middle of a book release or you suffer from this symptom.
Social media is full of people demanding your attention. “Like” this! Read that! Watch this video! Visit that link! With so many requests needing decisions and response from us, we start to filter. We pick the links we want to visit, the videos we want to watch, the posts we read, the status updates we “like,” the Tweets we share. And the more friends or connections we have, the choosier we have to get.
Our “choosiness” quickly becomes somewhat formulaic. We give most attention to our closest friends and family. We give a fair amount of attention to those we find humorous, entertaining, or thought-provoking. We leave a smidgeon of attention for those who may surprise us…those we have previously written off or mentally excluded from our list of favorites. And we leave the least amount of attention to those who always have something to say…to those who overwhelm with their shared photos, links, requests, and jibber jabber.
My friends… don’t be so forecful with your online promotions that you end up in that last group.
For the record, this is not an excuse to spend less time online, but rather a plea to spend your time WISELY.
Here are 5 Rules to Prevent Social Media Saturation:
1. Limit your hard sells to a couple per week. If you’re in the midst of a release, you could do one per day.
2. Focus 75% of your social media interactions on others. This means instead of pushing your stuff, go out and interact on others’ walls, blogs, etc. Be social. Make friends. Check in on people. Leave comments.
3. Avoid always making the discussion all about your book or career. If you ask how someone’s vacation was, don’t follow up by telling them that you’re researching that part of the world for your next novel…that’s just tacky.
4. Limit your overall Tweets. I quickly unfollow people who Tweet more than 10 times a day…especially if the Tweets don’t interest me. Others have a higher tolerance level, but remember, the more you Tweet or Facebook or blog, the more likely your words will become just a bunch of noise to many of your followers.
5. Be intentional with what you put online. Many times, we feel we need to fill in the space with something. ANYTHING. That’s when the jibber jabber comes out. By thinking though your online strategies, you can ensure you provide great content every time.
What mistakes have you seen others make when trying to promote something online? I want to know!