Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
We’re addressing our third symptom of Overly Aggressive Marketing Syndrome, and it’s Solitary Administration.
Test for this by looking through your correspondence for times in which fans, bloggers, friends and family have come to you, seeing how they can help. If you have very few instances in recent months in which others have taken the initiative or the lead…heck, if you feel alone in most of your marketing endeavors, you may suffer from this symptom.
While it may seem that I’m pointing to those who carry the world on their shoulders and refuse to let it go, I’m actually talking about those who have so overworked their supporters that the desire to help is gone.
It looks like this…
My book is on sale this week! I need to let everyone know!
So, I go to my friends and family…people who I KNOW I can rely on to share the info on Facebook, Twitter, and such.
But wait! Barely anyone is responding! WHY AREN’T THEY SHARING MY NEWS WITH THEIR FRIENDS?! It only takes a second to send a Tweet! What’s the hang-up!
Okay, maybe I can strike a deal…
Friends, if you share this news, I’ll be eternally grateful!
Okay, maybe a different approach…
Friends, it’s really important that you Tweet this for me, so all who do so will get something special from me!
A few comply.
Now that’s not the response I wanted! What am I going to do?!
FRIENDS, IF YOU LOVE ME, YOU WILL RETWEET THIS.
Sheesh, what’s a girl gotta do?! Oh, I just realized I have a new Amazon review! EVERYONE MUST KNOW AND CONTRIBUTE!
Friends, please support me by leaving me reviews! …
Look familiar? Sound familiar?
These are the people who are constantly asking others to help with x, y, or z. They’ve roped their family and friends and fans into being part of a street team that the family, friends and fans never signed up for! Consequently, the author ends up doing 99.9% of the work, while they simultaneously spin their wheels, trying to energize their spread-too-thin fan base.
DON’T BE THAT WAY. It’s exhausting for everyone involved.
Give your fans, friends, family, room to breathe. Don’t demand or ask too much. Make participation easy for them.
You’ll end up with a base of supporters who will come to YOU, asking how they can help. And that, my friends, is a nice place to be.
Do you feel overworked by some of your author friends? Let’s hear it!