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Category : Publishing
Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble. Today, it is on sale for $2.99…check it out!
Hi. I’m an agent and I self-published. Nice to meet you.
It goes without saying that when you’re in a certain industry and then specifically choose to do something within that industry but without following industry expectations, it’s going to raise some eyebrows. I mean shouldn’t I be on the side of TRADITIONAL PUBLISHING?! Shouldn’t I HATE Amazon and CreateSpace?
Maybe. But I don’t.
I hadn’t faced much interrogation over my self-pubbing decision until I had lunch with an editor a few months ago. She looked me straight in the eye and asked me why I didn’t traditionally publish. And I knew the question was more than that. It was her asking me why I avoided giving her and her industry my business and instead hopped over to Amazon, the bully on her playground. Was I indicating that I didn’t trust their skills? Was I showing my true colors? Was I making a statement?
There are a number of reasons that I chose to self-publish. Sadly for all of you readers looking for a dose of entertainment, none of those reasons are malicious or argument-inducing. But still, it’s time to talk about it. It’s time to share why I published the way I published…
1. I needed it NOW. I began work on The Extroverted Writer last January. I had effectively established as an agent and deveopled a following, particularly with my marketing advice. But how long was this image going to last? Was I going to tire
BY CHIP MACGREGOR
A new writing conference is fast approaching — and you’re invited.
On Saturday, February 15, I will be speaking at the Dallas Writers’ University. It’s a one-day event, with a rather intensive agenda:
- I’ll speak on “developing a book proposal that sells,” and the focus will be on giving practical, hands-on help to writers who want to create a proposal that will get noticed.
- I’ll also be speaking on “creating your long-term publishing strategy,” with an emphasis on traditional publishing, niche publishing, self-publishing, and alternative strategies for writers to make a living.
- Michelle Borquez, bestselling author and entrepreneur, will explore “building a platform around your concept.”
- There will be a Q&A time, and everybody there will have a face to face meeting with me sometime during the day.
- Finally, Michelle and I will be talking about the secret to success in contemporary publishing.
I’m really looking forward to this opportunity. I’ve largely taken time away from conferences the past couple years, but I love talking to authors about proposals and strategy. And you’re invited. Again, every participant gets face time with me, where we’ll be reviewing proposals and talking about next steps in a one-on-one setting. That means our space is limited to just 30 people.
Here’s the thing . . . there are a hundred conferences you can go to in order to get some basic information on writing. But if you really want to join a small group and find out how to create a book that will sell, make some money, and gain entry into the world of publishing by talking to some experienced people in the industry, I hope you’ll consider joining us. I don’t do many conferences anymore (and rarely do a writing conference), so I’m excited to be asked to be part of this one.
The event is going to be in the Dallas area, at a church in White
I sometimes hate reading people’s predictions for the new year, since they tend to be incredibly safe (“a new author will arise and start selling well”) or so obvious a moron could have guessed it (“it will rain a lot in Oregon”). But I enjoy the notion of trying to guess what will happen, since I’ve spent my life in this business, and I tend to try and stay ahead of the curve. So here are my un-safe, non-obvious thoughts on what may happen this year…
1. Amazon is going to start a chain of stores. Maybe it’ll be in airports, maybe they’ll start micro-stores like the kiosks you see selling headphones and chargers in airport terminals, but Amazon NEEDS to find an outlet for their Amazon-branded books. No brick and mortar store will touch them, and they need a presence in paper somewhere.
2. Barnes & Noble is going to be sold but remain in business. Okay, I don’t have ANY insider information, even though my wife worked for them for years. We all know B&N is struggling. They may sell off their Nook business (and I’m a huge fan of my Nook, as I’ve noted on this blog several times), but I don’t think America’s largest book retailer will go under. Instead, I’m wondering if the good folks at Microsoft (who propped up the Nook with an infusion of cash two years ago) might buy the entire chain. Someone will.
3. We’re going to see a bunch of publisher mergers. Hear me out: the rise of ebook readers led to a flood of category novels. That in turn led to the creation of countless smaller publishing houses — start-up companies that focused on one genre. But with ebook sales gone flat, and dedicated e-readers failing due to tablets, a bunch of those semi-successful smaller houses are about to be taken over by the Random Houses and HarperCollins of
Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
I turn 30 on Sunday (which is bittersweet…bitter because, well, I’m getting older…sweet because whenever people say “but aren’t you too young to be an agent?” I can reply “I’M THIRTY!”), and to commemorate this event, I decided to offer 30 completely and utterly random facts about publishing.
1. Publishing comes to a screeching halt in the month of December. This year, I’ve noticed a bit more going on than normal, but typically December is a vortex in which manuscripts are either lost or put on hold.
2. Agents who charge for their services are SCAMMING YOU.
3. Whenever editors (or agents, for that matter) mention a very specific type of book that they want…chances are, they won’t acquire it even if you show it to them. Situations like that are the result of meetings they’ve been in where they have either brainstormed or been told to look for something. But the mind can so easily change over time, and the desire for a historical serial killer novel will most likely either fade or they’ll take a look at what that actually looks like and decide they’re going to pass.
4. Speaking of me being thirty, in NYC, there are a number of twenty-something publishing professionals. Even ones who are building their own lists. So while you may be shocked to see someone “so young” in the business, it’s actually quite common.
5. HOWEVER, in the CBA (the religious side of publishing) there are far, far fewer twenty-somethings. It’s sad.
6. Yes, BEA is as crazy as
It’s all changing, right before our eyes. Not just publishing, but the writing life itself, our ability to make a living from authorship. Even in the best of times, which these are not, most writers have to supplement their writing incomes by teaching, or throwing up sheet-rock, or cage fighting. It wasn’t always so, but for the last two decades I’ve lived the life most writers dream of: I write novels and stories, as well as the occasional screenplay, and every now and then I hit the road for a week or two and give talks. In short, I’m one of the blessed, and not just in terms of my occupation. My health is good, my children grown, their educations paid for. I’m sixty-four, which sucks, but it also means that nothing that happens in publishing—for good or ill—is going to affect me nearly as much as it affects younger writers, especially those who haven’t made their names yet. Even if the e-price of my next novel is $1.99, I won’t have to go back to cage fighting.Still, if it turns out that I’ve enjoyed the best the writing life has to offer, that those who follow, even the most brilliant, will have to settle for less, that won’t make me happy and I suspect it won’t cheer other writers who’ve been as fortunate as I. It’s these writers, in particular, that I’m addressing here. Not everyone believes, as I do, that the writing life is endangered by the downward pressure of e-book pricing, by the relentless, ongoing erosion of copyright protection, by the scorched-earth capitalism of companies like Google and Amazon, by spineless publishers who won’t stand up to them, by the “information wants to be free” crowd who believe that art should be cheap or free and treated as a commodity, by internet search engines who are all too happy to direct people to on-line sites that
I’ve been exploring the notion of making a living in the new publishing economy, and I want to make sure writers understand the big picture… You’ve got to treat your writing as a business.
Oh, sure, some writers will insist on treating their writing as an art, which is fine, and for some writers no doubt more appropriate. I represent some authors who don’t really see themselves as business people, but as artists, creating words that share their stories. I totally understand and respect that perspective, since some writers are, in fact, artists with words. But if it’s important to you that you generate a full-time income through your writing, and you’re pondering how to create a number of writing projects that will improve your bottom line, then you need to begin to see your writing as a business. In essence, your words are a service or product — they have value, and others need to pay you in exchange for them.
Determining the value of your words is tough at first, which is why I’ve encouraged authors to begin by setting a small monthly financial goal, then building up the number as you find success. If you know you need to earn, say, $2500 per month, then it’s clear the goal is about $500 per week (which sounds small when you put it that way, doesn’t it?). Thinking in that manner moves writing into more of a business model, since it reduces your work to numbers: “I need to make $500 from my writing this week.” You then begin to map out which projects you can do that will generate the cash flow you need.
As I’ve said a number of times on this blog, today is a great time to be a writer. There are more readers and more opportunities than ever before, so there’s a market for people who can create good content. You’ll still hear people
I’m excited to be able to share with you that Snippet–a brand new publishing and reading app–is moving their Writer Dashboard from private beta to open beta today.
As an author, it’s been amazing to be involved with Snippet. (If you missed my post a couple months ago about how Chip became my agent and how my upcoming book became a Snippet, you can catch up on that here.)
Even though Snippet has already gained thousands of readers, it’s still new, so I’ve included some information below about my own experience and about Snippet in general, to answer some questions you might have.
You can request access to their Writer Dashboard starting today, and begin creating your own Snippet at any time!
What does Snippet mean for writers?
Snippet gives writers a brand new publishing path that allows you to publish and monetize quickly and easily, but in a high quality, beautiful format. (Published Snippets are gorgeous, which was a really important factor for me as an author.)
How does it work?
With the move of Snippet’s Writer Dashboard to open beta, you can sign up to get access and begin creating your Snippet at any time. Each chapter is 1,000 words or less, but you as the author decide how many chapters your Snippet will have. You also have the option of enriching your text with “discoverables” like video, audio, and pictures. (And just a note here: don’t let this part intimidate you; for one of my videos, I simply used my iPad to record myself, and for all of my audio, I used my phone. They turned out great, and it truly enriches the reading experience.) Creating and publishing a Snippet is free, and your published Snippet will be available for download from $ .99 – $4.99. As the author, you choose the price.
What are some ways writers can use Snippet?
1. As a companion
A few years ago, I created a talk about how an author can make a living with his or her writing. I called it “The MacGregor Theory” (with apologies to the MacGregor who came up with all the Theory X and Theory Y stuff), and over the years it’s been picked up and discussed by all sorts of writers and editors in the blogosphere. But now, with the changes we’ve seen in the world of publishing, it’s time I go back and revise my theory of making a living. So if you’ll indulge me…
I have five rules for authors who want to make a full time living at writing:
1. You need to have four-to-six books earning you a royalty. In other words, you’ve done books in the past, you’ve had some earn out, and you currently have some books that are making you a passive income.
2. You need to have 18 months to 2 years of contracts. This is much harder to do in today’s publishing economy, but if you’re going to do this full time, you probably need to know clearly what you’re going to be writing for the next year or two. If you have your calendar filled up for the next 18 months with projects that are contracted, you’re at least afforded the clarity that comes from knowing what you’ll be working on.
3. You need to be self-publishing. These days, most successful authors have generated some sort of income by self-publishing books, novels, novellas, articles, and/or short stories. This is a new piece of the plan (well… not to those of us who started out in this business writing magazine articles, but new to everyone else), and fairly essential to make enough money to live on. The days of surviving on book advances are over, for all but the A-list authors who are getting the mega deals. In today’s market you need to
GUEST WRITER MAEGAN BEAUMONT is the author of CARVED IN DARKNESS, the first book in the Sabrina Vaughn series (Available through Midnight Ink, spring 2013). A native Phoenician, Maegan’s stories are meant to make you wonder what the guy standing in front of you in the Starbucks line has locked in his basement, and feel a strong desire to sleep with the light on. When she isn’t busy fulfilling her duties as Domestic Goddess for her high school sweetheart turned husband, Joe, and their four children, she is locked in her office with her computer, her coffee pot and her Rhodesian Ridgeback, and one true love, Jade.
My writing career did not start out well. When I was 7, I entered a young authors’ contest through my 2nd grade class. I lost. When I was 12, I turned in a short story as a class room assignment. Instead of the A I was hoping for, I earned weekly sessions with the school psychologist. True story. When I was 15 I entered a short story contest held by Seventeen Magazine. I lost that one too… bat at least no one tried to stick me in therapy.
These three events taught me a few things:
- 1) I can’t write.
- 2) What I write scares people.
- 3) The way I see the world isn’t normal.
- 4) Failure sucks.
As I got older, I learned there was nothing in this world I hated and feared more than failure. It became a living, breathing thing that I actively avoided, like that mean kid in school who pushed you in the mud on picture day and “borrowed” your milk money.
I never took a creative writing class in high school. I never allowed my friends and family to read what I wrote (for fear of failure… and also a 72-hour bed hold at the county annex). I never developed what I can now
Recently I got behind on a bunch of questions readers sent in, so I’m going to try and catch up by offering shorter answers to a host of questions…
Someone wrote to say, “I’ve seen a number of writers call themselves ‘best-selling’ authors. Quite a few are self-published. What exactly does it take for a book to be considered a bestseller?”
That’s easy — if an author has hit a bestseller list, they can legitimately call themselves a bestselling author. So if your book hit the New York Times list, the LA Times list, USA Today, Wall Street Journal, Denver Post, CBA, ECPA, Amazon, Barnes & Noble, or any other bestseller lists, you can promote yourself as a “bestselling” author. The problem that’s come up recently is that authors will rise up the Amazon sales ranking, notice they’re in the top five or ten in their sub-category, and suddenly start telling everyone they’ve become a superstar. Um… Let’s just say that rising up the Amazon rankings are great, but they segment things so much it’s considerably easier to make their list than, say, the New York Times Bestseller list. And editors and agents aren’t stupid (no matter what you’ve heard). If your book spent an hour in the top ten of Amazon’s “inspirational historical fiction” category, that won’t really impress editors. Stick to the major lists, and you’ll figure out who is a legitimate bestseller.
Another writer wants to know, “How many words are in a standard romance novel? A thriller? A literary novel? What about a novella?”
At Harlequin, a contemporary category romance is 55,000 words, and a historical romance is 75,000 words. At other houses (those that aren’t selling to a subscriber list) those numbers are larger. Most contemporary stand-alone novels are in the 70 to 80,000 word range, and some publishing houses prefer they stretch to 90,000 words. Thrillers tend to go long — 90,000 words. Spec