Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
There is a major downside to self-publishing. Okay, there’s more than one downside to self-pubbing (just like there’s more than one downside to traditional publishing), but for the sake of this post, we’re going to focus on the one that is staring me directly in the face…
My book sales are bad. But I have the luxury to not care.
And that’s a dangerous, dangerous thing.
As I write this, my print Amazon ranking (if you care about such a thing) is #869,526. Ouch.
My digital Amazon ranking is #244,632. Considering this version is $5, that’s a big YIKES.
It’s been like this since I took a break from conferences a months ago. Basically, I stopped being visible. I stopped talking about my book (aside from an occasional mention here on this blog), and sales slowed to a pace that would have any publisher going UGH. Except I’m my own publisher. Meaning there’s no one to hold me accountable. No reason for me to change my ways.
But the worst part…the part that is soooo embarrassing is that I really don’t even care. I don’t have anyone to impress but myself, and right now my self is saying “Meh…we’re not in the mood.”
This is a dangerous spot, and I venture to say that if you’ve published or self-published, YOU KNOW WHAT I’M TALKING ABOUT.
This is when careers fizzle out. This is when authors begin to tell themselves “Next time…I’ll do better next time.” And this is when the Book Burden first begins to take shape. You won’t notice it at first, but six months…a year of this kind of mentality and eventually your book will feel like a failed relationship. A blown opportunity. A mark of regret. Something you hate thinking about and yet it always seems to rear its ugly head.
Books shouldn’t feel that way. We should display them proudly and feel good about how hard we worked to make them what they are.
But how can you get to that place? How can you reinvigorate something that has gone south?
Here’s what I’m going to do…
I’m going to do five small marketing tasks in the next week. That’s it. Just five. And then I’m going to report back here next Thursday with my results.
5 MARKETING TASKS FOR THE EXTROVERTED WRITER
1. Find a blog that I’ve never appeared on before and approach them about doing a post.
2. Follow up on that article that I wrote for that one online magazine and push them to run it.
3. Think up an event/party/contest that I can do on social media in the next few weeks.
4. Send a newsletter out to all those people who first signed up to be notified when the book released. Let them know it’s now in print.
5. Find two writer-related blogs and leave comments.
That’s it. That’s what I’m going to do this week to improve sales. These tasks aren’t hard or overly time-consuming. They’re doable. And right now, doable is exactly what I need.
Next week, we’ll see how well I did.
I CHALLENGE YOU TO PARTICIPATE!! What are five small things that you’re going to do this week to promote YOUR book or YOUR brand? List them here and then let’s see how we do!!