Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
Wow, it feels like it’s been forever since I last posted here! As always, we’re going to talk marketing and platform-buidling, but since we haven’t done so in awhile, let’s ease into things with a fun post.
Have you ever thought that you’re doing the marketing thing right only to find out that your sales pitches and strategies are falling on deaf ears?
Have you ever been convinced that so-and-so was CERTAIN to buy your book only to discover that they walked away empty-handed?
Have you ever felt that people are lying to your face, acting interested when you tell them about your book but then completely forgetting it exists when you leave the room?
Have you ever wondered why no one retweets or shares your statuses with others?
If so, you may suffer from Overly Aggressive Marketing Syndrome. Here are its symptoms:
– Conversation domination. Test for this symptom by interacting with a potential reader, and then when finished ask yourself what you know about them. If you come away only knowing their name and where they’re from, chances are, you suffer from this symptom.
– Social media saturation. Test for this by looking at your recent Tweets, personal Facebook status updates, and blog posts. If multiple times per day your updates and Tweets focus on your book and/or career, chances are you’re either in the middle of a book release or you suffer from this symptom.
– Solitary administration. Test for this by looking through your correspondence for times in which fans, bloggers, friends and family have come to you, seeing how they can help. If you have very few instances in recent months in which others have taken the initiative or the lead…heck, if you feel alone in most of your marketing endeavors, you may suffer from this symptom.
– Unbalanced application. Test for this by noting the time you spend with family, the time you spend with yourself, and the time you spend with work/marketing your book. If you’re spending more time on your book than in the other areas of life, chances are you’re either in the middle of a book release, or you suffer from this symptom.
If any of the above symptoms fit you, you may have Overly Aggressive Marketing Syndrome.
If two of the above symptoms fit you, you definitely have Overly Aggressive Marketing Syndrome.
If three or more of the above symptoms fit you, stop. Stop now and seek help. You’re annoying people to death.
How do you treat these symptoms and find a cure for Overly Aggressive Marketing Syndrome? Stay tuned. The doctor will be in next Thursday.
We’ve all known an aggressive marketer or two…so what other symptoms have you noticed that are tied to this disease? I want to know!