Publishing & Technology: You are Getting Sleepy, Very Sleepy
Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS
This week in Publishing & Technology we’ll be talking about the practice of incorporating psychological techniques into children’s books to help children with a variety of emotional, behavioral, and other problems. Yesterday, the Smithsonian published a piece on its website called Six Children’s Books That Use Psychological Techniques to Help Kids. In the article, Smithsonian writer Emily Matcher takes a quick look at The Rabbit Who Wants to Fall Asleep and five other books that use suggestions, cues, hypnosis and other techniques to facilitate a variety of reactions in children. Whether it’s going to sleep in the case of the Amazon best-selling self-published title that begins the article, working through PTSD with A Terrible Thing Happened, getting help with anger management with Calm Down Time or Angry Octopus, or dealing with stress by reading Ladybird’s Remarkable Relaxation, all of these titles employ a kind of embedded technology to produce a desired effect. The other thing that all these titles have in common is that they are selling well. The Rabbit Who Wants to Fall Asleep is currently Amazon’s number one best seller. I find this infuriating for two reasons: First of all, where was this book when my children were young enough that they needed help falling asleep (as opposed to help getting out of bed at a reasonable hour). And secondly, given that haptic interaction is one of the key qualities missing from the experience of reading digitally delivered text, one wonders if electronic publishing could learn something from the success of these titles regarding the idea of embedding technology in the reading experience to deliver an enhanced result for consumers of digitally delivered text. I’m not entirely sure what something like that might look or sound like, but if the mobile phone and video console companies can do it, what’s stopping the manufacturers of e-readers?