• July 31, 2014

    Thursdays with Amanda: My Book Sales are Terrible…but I Don’t Care (A CHALLENGE!)

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    2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

    There is a major downside to self-publishing. Okay, there’s more than one downside to self-pubbing (just like there’s more than one downside to traditional publishing), but for the sake of this post, we’re going to focus on the one that is staring me directly in the face…

    My book sales are bad. But I have the luxury to not care.

    And that’s a dangerous, dangerous thing.

    As I write this, my print Amazon ranking (if you care about such a thing) is #869,526. Ouch.

    My digital Amazon ranking is #244,632. Considering this version is $5, that’s a big YIKES.rsz_images-3

    It’s been like this since I took a break from conferences a months ago. Basically, I stopped being visible. I stopped talking about my book (aside from an occasional mention here on this blog), and sales slowed to a pace that would have any publisher going UGH. Except I’m my own publisher. Meaning there’s no one to hold me accountable. No reason for me to change my ways.

    But the worst part…the part that is soooo embarrassing is that I really don’t even care.  I don’t have anyone to impress but myself, and right now my self is saying “Meh…we’re not in the mood.”

    This is a dangerous spot, and I venture to say that if you’ve published or self-published, YOU KNOW WHAT I’M TALKING ABOUT.

    This is when careers fizzle out. This is when authors begin to tell themselves “Next time…I’ll do better next time.” And this is when the Book Burden first begins to take shape. You

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  • July 30, 2014

    Ask the Agent: What determines a collaborative writer's fee?

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    A writer I know sent me this note: “I know you represent a number of collaborative writers, who help create books for speakers and celebrities. I have an interest in doing that, since I have a lot of experience with writing, but I’m trying to figure out how I determine what to charge. Can you help?”

    Sure I can. There are at least seven things a writer will want to consider when trying to set a price to do someone’s book. (And, just so we’re clear, I’m going to refer to the “writer” as the collaborator who creates the text, and the “author” as the celebrity who has the initial idea.)
    1. The WORK – If the author is a speaker who simply hands you some talks on a CD or MP3 file and asks you to create a book from them, that’s much easier than if she asks you to interview him, or hands you bad sample chapters. This sort of work is really done on a sliding scale — does the author expect you to create this from thin air, or does she have materials to get you going? The more work involved, the more the writer needs to be paid. So the amount of the work itself is a consideration.
    2.  The TIME – How much time is expected of the writer? This could be a function of the size of the book (a 100,000-word book requires more time than a 50,000-word book), or a function of the process (turning speeches into chapters is much easier than doing an interview and generating all new content yourself). The more time it takes, the more the writer is paid.
    3. The SPEED – A book requiring a quick turnaround needs to pay the writer more money, since he is setting aside other projects to hurry this one through. I’ve had writers who were basically paid double their usual fee
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  • July 28, 2014

    Ask the Agent: How long should it take to hear from an agent?

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    Someone wrote to ask, “When is it appropriate to inquire on the status of a submission to an editor or agent? I sent something in to an agent four months ago, but have yet to hear. How long should it take?”

    Every agent has his or her own system. I try to get to submissions once every other week, but sometimes I go four or five weeks between looking. And that’s just for a quick look — if I like something, I have to read it through, and that means I could have it for a month or two before I can give the author a firm response. In my experience, most agents would like to have two or three months to consider a proposal before they render a “yes” or “no.” During busy times (like Christmas, summer vacation, and stints in rehab), it may take longer. So if you sent a project to an agent four months ago, and she hasn’t responded to you, it might be appropriate just to drop a friendly note — something like, “Hello, I’m just checking back with you on that proposal I sent you a few months back. I was wondering if you’ve had a chance to look it over yet, and if there’s anything more you need. I know you’re busy, so thanks very much for giving it your consideration.” No need to whine, beg, or wheedle. Just check in, and be polite.

    On a related note, one writer sent me a note to complain that an agent hadn’t responded to his proposal in a year… but when I checked with that author, he noted that he’d never actually met the agent, nor had he queried via email or letter. In other words, he had just sent in a proposal cold. And that leads me to ask,“Where is it written that an agent must respond to you just because you

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  • July 25, 2014

    On Writer's Block (a guest post)

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    There’s no such thing as writer’s block.

    There! I’ve gone and said it.

    Writer’s block is a condition belonging to those who can afford to indulge in it. Me? I’ve got deadlines. If the muses aren’t feeling up to snuff, so be it.  I’m still going to be sitting in that chair banging out words every day. If the muse isn’t cooperating, the words aren’t going to be fabulous, and they will have to be rewritten, or maybe even tossed in the trash can, but by gum those keys are clacking along in spite of any lack of enthusiasm. I tell myself, just write, even a measly paragraph can get the ideas started again. Or if I’m completely stymied, I’ll write something else. I’m always working on two books at once so I can alternate if needed. So what do some writers far more accomplished than I say about writer’s block?

    Philip Pullman said, “Writer’s block… a lot of howling nonsense would be avoided if, in every sentence containing the word WRITER, that word was taken out and the word PLUMBER substituted; and the result examined for the sense it makes. Do plumbers get plumber’s block? What would you think of a plumber who used that as an excuse not to do any work that day?”

    I think the best piece of wisdom on this subject comes from Barbara Kingsolver who advises, “I learned to produce whether I wanted to or not. It would be easy to say oh, I have writer’s block, oh, I have to wait for my muse. I don’t. Chain that muse to your desk and get the job done.”

    So what about you? How do you push past a lack of inspiration in your work or home life?

    ========================

    Dana Mentink is a romance and suspense writer, living in California with a fire fighter husband, two girls — Yogi and Boo Boo — and a

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  • July 24, 2014

    Thursdays with Amanda: Do Sequels Deserve a Marketing Plan?

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    2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

    I have a story for you…a story about one of my authors (and yes, I’ve asked and been granted permission to share said story). But to protect the innocent, and to add a touch of humor, let’s call this author DOG-TIRED.

    Dog-Tired is your typical author. Dog-Tired has a number of books out and a bunch of writing to do and a few websites to manage and some events in the pipeline and, you know, a life to lead. So it came as no surprise when Dog-Tired emailed me and asked about the need for a marketing plan for his/her third book in the series.

    Now, if there is ever a good excuse for not doing a marketing plan, this is probably it. A third book doesn’t necessarily generate sales in and of itself (aside, of course, from selling to readers who are staying on top of the series). That job still rests on the shoulders of the first book. So really, a third book can be thought of as no more than a nudge to buy the first book…and then the second…so that one can get to the third…

    Which almost never happens. I mean what sane reader would commit to a series simply because a latter installment looked interesting?

    So, Dog-Tired asked me about whether or not he/she had to create this marketing plan…whether or not it would be useful…whether or not it would result in any sales whatsoever…whether or not the publisher would even notice.

    And I knew how dog-tired Dog-Tired was. I knew that

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  • July 22, 2014

    Writing Effective Dialogue: Unnecessary Quotation Marks

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    brick green no smile b:wI’m traveling today, so I’m postponing part three in my dialogue series for next week. I’ll probably talk more about correct use of quotation marks at some point in the future, but today I wanted to quickly warn you once and for all against using quotation marks for “emphasis.” You’ve all seen it on signage, a use of quotation marks that makes you “strongly” question the author’s “meaning.” If you don’t know what I mean, take a look at this fine collection of examples, courtesy of Distractify.

     

    What’s the worst example of misused quotation marks you’ve seen?

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  • July 21, 2014

    Ten ideas for book marketing you (maybe) haven't thought of…

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    Someone emailed me and said, “I feel like I keep hearing the same stuff when it comes to book marketing. What if you did a post where you offered some NEW ideas? What would you say are the things we haven’t thought of?”
    Okay, I’ll take you up on the challenge. Here are ten things authors ought to know about book marketing, but many don’t…
    1. When selling your book, don’t just limit yourself to Amazon.  Sure, they’re the biggest ebook retailer and the research suggests they probably sell about 60% of all digital books… but that means 40% of the market is buying their books elsewhere. So get your book onto B&N.com, get it into the iBookstore, make it available at the Kobe bookstore (which is just starting here in the States, but a big deal in Europe and Asia). If you work with Smashwords, they’ll get your book onto all those other sites, by the way.
    2. Insert ads into the back of your current backlisted ebooks, promoting your new, soon-to-release title. It’s called “cross-selling,” and you need to be thinking about it. Sticking an ad for you new book into the back of your current one helps get the word out to people who are already reading you, and build interest in your title as it launches. Most authors won’t do this because it’s a pain, sticking in a new page in the back of all their old books. But it works – it helps you sell books.
    3. If you want to become a smarter marketer, track your current marketing. If you keep track of your blog numbers, for example, you’ll begin to see what topics generate readers. But many authors never really check to see which marketing is working and which is not. They do the things they are comfortable with, instead of doing the things that their research has proven effective. Does your social
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  • July 18, 2014

    Point of View (a guest blog)

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    In the past few months, I have done developmental edits, line edits, or rewrites on over twenty novels, and assessed at least a dozen more for marketability. I’m now partially blind in one eye, and I occasionally twitch for no reason, but it’s been time well spent, working with some amazing storytellers.

    If you are in the midst of writing your own novel, you might find it interesting that the most common editorial issue I encounter is the inconsistent use of point of view. I know it can be hard to maintain in longer manuscripts, which I view as a normal writing stumble — and job security. But I think sometimes newer authors are making pov mistakes repeatedly because they are not considering the flow of action and thought from the reader’s perspective, how illogical shifts can be disorienting.

    “I tucked the gun in my pocket, walked in the office and shut the door, leaving Jim in the hallway. I noticed the raincoat on the floor beside the desk. Jim opened the secretary’s closet, moving old jackets and sweaters aside as he searched for the raincoat.”

    This first person voice cannot see through walls or read minds (at least not in this story), so how does he know Jim is digging through the closet? He might know he TOLD Jim to dig through the closet, but Jim could just as easily have been distracted by a donut sitting on top of the waste basket. Of course, this also holds true if perspective shift happens in a third person narrative.

    “Todd tucked the gun in his pocket, walked in to the office and shut the door, leaving Jim in the hallway. Jim opened the secretary’s closet, moving old jackets and sweaters aside as he searched for the one piece of evidence that might save his life.”

    Yes, there is such a thing as distant, omniscient third person point of view where

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  • July 17, 2014

    Thursdays with Amanda: I’ve Done Everything to Market My Book and No One is Buying It

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    2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

    Ever paid for a book ad that did nothing for your sales numbers? Or maybe you scheduled some book signings that saw only a handful of people in attendance. Or you ran a giveaway only to see a few measly entries. Or you got some big-name Tweeter to give your book a shout-out, but it resulted in … crickets.

    Sound familiar?

    I wish I could say that marketing, no matter what the strategy, always pays off, but I can’t. Many times, authors find themselves spinning their wheels, frantically trying this or that, hoping that SOMETHING will stick. And you know what? Large companies do the same thing. Sure, they have the money that allows them to have some marketing successes, but for the most part, marketing is a gamble. It’s a risk. It’s time and investment in a strategy that no one can be sure will pay off.

    If you’re a self-published author, you have a much better scenario going for you, because you don’t have a publisher breathing down your neck, waiting for those sales to hit.

    If you’re a trad-pub author, well… Sure, you get a boost from store distribution and a some other perks the publisher may off you, but if sales are bad you have to deal with the fact that your publisher may not want to do another book with you right away…or they may be talking about putting your book out of print…or they may…just…go… dark…

    So what do you do in this time of frustration and panic?

    First, remember these things:

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  • July 14, 2014

    Ask the Agent: "If I already have an offer, do I need an agent?"

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    Someone wrote me to say, “I was just offered a contract on my novel. Since I don’t have an agent, should I seek one at this point? Would it be better to have the agent simply review the contract for a fee?”

    There’s quite a debate about this issue. I know several agents who would say, “If you already have an offer — call me!” I mean, they’d be happy to get 15% for a deal they’ve done no work on. But I have some doubts about the value in that type of situation. Let’s say you got a contract offer featuring a $10,000 advance. If the agent steps in, he or she takes $1500. Is the value of their work worth that? You can ask a contract service to review your contract for around $500. (But be careful… there are good and bad authors, good and bad agents, and good and bad contract review services. Make sure to ask questions, so you get someone who knows what they’re doing and has done it before.) A contract service won’t negotiate for you or improve the deal — they simply evaluate and report back to you. So if you have a bunch to negotiate this may not be your best choice.

    You can also talk with an intellectual property rights attorney, but be cautious — they’re generally paid by the increment, usually by the six-minute increment for every phone call, email, conversation, or reading you ask them to do. It can add up fast. A good attorney can certainly help, and should be able to strengthen the contract. But in my experience you want to be careful who you’re working with — I’ve had too many situations where the goal of the attorney seemed to be nothing more than to keep the clock moving (though expect some attorney to come onto the comments to claim that never happens). The longer it

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